EJ speaking on stage
EJ reviewing footage with a guest
EJ speaking to a full auditorium
EJ encouraging a young rider
EJ in conversation on the podcast set
The Art of Seeing People

Because everyone deserves to be seen.

Stories worth telling. People worth encouraging. Possibilities worth exploring.

I'm EJ Swanson. I love people. I love conversations. And I love helping people see something in themselves they might have forgotten was there.

Trusted by
Habitat for Humanity
USA Cycling
Michigan High School Athletic Association
The Salvation Army
Barbara Ann Karmanos Cancer Institute
United States Olympic & Paralympic Committee
What if we got better at seeing people?

We live in a world that measures almost everything.

01

We measure the wrong things.

Performance. Productivity. Success. Results. Recognition.

02

People are more than results.

They're more than their titles, achievements, struggles, and circumstances.

03

Noticing isn't seeing.

There's a difference between noticing someone and truly seeing them. And that difference matters.

I believe there's something powerful about slowing down long enough to genuinely see another person.

To hear their story. To recognize what makes them unique.

To remind them that they matter.

“I want people to feel seen.”
EJ Swanson · Speaker · Storyteller · Founder of Good Stories Co. & EncouragedYou

I've worn a lot of hats over the years. For a long time, those may have looked like different chapters. But the more I reflect on them, the more I recognize the same thread running through all of them.

People. I love understanding people. I love hearing their stories. I love recognizing what makes someone unique — and those moments when a conversation helps someone recognize something valuable in themselves.

PastorLeaderSpeakerCreative DirectorStorytellerInterviewerCoachDad
Read My Story
Impact

Years of conversations, stages, and stories.

Audiences
2,600+

Events and audiences reached

Years
22

Years speaking and leading

Stories
147

Films, interviews and podcasts

Videos
1,300+

Social media videos

Students
450,000

Students encouraged

Finds the story worth telling
EJ has a rare ability to see what makes people and organizations special, often before they see it themselves. He doesn't just create content. He finds the story worth telling and brings it to life in a way that connects with people.
Michael Reynolds · CEO
EJ is different
I've worked with a lot of creative professionals, but EJ is different. He brings incredible energy, thoughtful strategy, and genuine curiosity to every project. He makes the entire process enjoyable, and the finished product always feels authentic.
Sarah Mitchell · Marketing Director
EJ understands people
EJ understands people. Whether he's interviewing someone, leading a room, or developing a creative campaign, he has this incredible ability to make people feel comfortable, valued, and heard. That's what makes his work so powerful.
David Thompson · Executive Director
Sees the bigger picture
What impressed me most about EJ wasn't just his creativity. It was his ability to take a complicated idea, simplify it, and turn it into something meaningful. He sees the bigger picture without losing the little details that matter.
Jennifer Collins · Brand Director
A true partner
Working with EJ felt less like hiring a creative agency and more like gaining a partner who genuinely cared about our success. He asked better questions, challenged our thinking, and delivered something that exceeded what we originally imagined.
Andrew Parker · Business Owner
Three ways I bring this to life

Bring the art of seeing people to your stage, team, or story.

EJ on stage
EJ Swanson

See What's Possible.

Through speaking, hosting, interviewing, and facilitating conversations, I help people and organizations discover the power of meaningful connection.

Explore Speaking & Experiences
A Good Stories Co. interview
Good Stories Co.

See Their Story.

We help people and organizations uncover and share stories worth telling through meaningful films, interviews, podcasts, photography, and creative storytelling.

Explore Good Stories Co.
EJ encouraging a young rider
EncouragedYou

See More Than an Athlete.

Youth sports should develop more than performance. Encourage athletes. Equip parents. Empower coaches.

Explore EncouragedYou
The SEE Framework

Three simple practices.

Practices that can change how we lead, parent, coach, communicate, and connect.

The Art of Seeing People badge
S

Slow Down and See.

Recognize the person beyond the surface.

E

Engage with Intention.

Listen, ask meaningful questions, and seek understanding.

E

Encourage What's Possible.

Help others recognize their value, strengths, and opportunities.

Questions

Questions people ask before booking EJ.

What topics does EJ speak on?

Every talk comes back to one idea: The Art of Seeing People. EJ shares the SEE Framework (Slow Down and See, Engage with Intention, Encourage What's Possible) and shows how it changes the way we lead, communicate, build teams, parent, and coach. Each talk is shaped around your audience and the goals of your event.

Does EJ host, emcee, or moderate panels?

Yes, and it's some of his favorite work. Whether he's emceeing a conference, moderating a panel, or leading an on-stage interview, EJ keeps the program moving, the energy up, and every guest feeling comfortable, valued, and heard.

Can EJ speak to youth sports organizations?

Absolutely. Through EncouragedYou, EJ speaks to athletes, parents, and coaches about what youth sports should develop beyond performance. He helps athletes know their worth goes far beyond the scoreboard, equips parents to encourage well, and empowers coaches to build cultures where young people feel seen.

Can Good Stories Co. tell our organization's story?

Yes. Good Stories Co. helps organizations uncover and share the stories worth telling through films, interviews, podcasts, photography, and creative storytelling. It starts with listening: getting to know your people and your mission so the finished story feels authentic and truly connects. Start a story project

How far ahead should we book?

As early as you can. Reaching out a few months ahead gives you the best chance at your date and leaves time to shape the experience around your audience. Working on a shorter timeline? Reach out anyway. If the date is open, EJ would love to make it work. Check availability

See people.
Change everything.

  • People feel valued, not measured
  • Teams listen and lead with intention
  • Athletes know their worth beyond the scoreboard
  • Stories worth telling finally get told
Let's have a conversation

Some of the best things begin with a conversation.

Whether you're planning an event, developing your team, looking for a storyteller, or exploring a meaningful collaboration, I'd love to hear what you're working on.